Developing High Impact Service Projects



“How can we maximize our collective impact?”

We were discussing the adoption of a new local service project, something long-term that would allow us to get closer to the community and make a meaningful contribution.

We had entertained this discussion many times before, but never in quite the same way. Usually it was in the form of self-critique, pointing out what we didn’t do well, or enough of. After all, the mission of Rotary is “service above self” so the question of whether our output was sufficient seemed both natural and heavy as we continued to ponder the direction of our club’s growth and evolution.

But for me this time felt qualitatively different, and the moment resonated with promise.

By framing the question as such, “How can we maximize our collective impact?” we had opened a secret door. And if we chose to enter, it would lead us to something big and important, as long as we had the courage to see it through. 

With the question hanging in the air, the probes quickly followed. “Who are we at our core? What do we do best, and enjoy most?” The responses flowed easily.   

However, the next question, “What do we have that our community needs most?” gave us pause. It was clear that our city’s needs were great, but there were also so many resources and organizations. We would need to be careful not to duplicate services or even worse, inadvertently compete. We agreed to study community reports in hopes of identifying critical gaps and opportunities. 

But we also needed to define the boundaries, the lines that we promised not to cross. As Rotarians we were all volunteers, paying significant dues for the honor of being members. As such, we had little tolerance for going outside our comfort zones. And with membership being such a critical issue, we would have to stay firmly within our sweet spot, maintaining our current members while continuing to attract more. 

The promise was tantalizing- identifying a new service project that would serve a significant unmet need, leveraging and supporting other community programs and resources, while being uniquely suited to our club’s respective strengths and interests.   

So what did we come up with? I’ll save that for another post. Suffice it to say that our new project, which is still in its formative stages, promises to be both exciting and ambitious, in all the right ways.

But perhaps even more important than the project itself is the associated birthing process. By framing our new endeavors, whenever possible, within the guiding question “How can we maximize our collective potential?” we can ensure that our efforts are both inherently important and uniquely ours. And when we are truly working- or serving- in our sweet spots, not only will we find the fulfillment and satisfaction that we crave, but we will also attract other like-minded individuals who are ready to join us, and our capacity for impact will continue to grow.

-Mara Huber

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